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Samantha
Calden
As a Senior Visual Designer and Art Director, my work is driven by a deep appreciation for timeless design principles and systems thinking. I specialize in crafting visual identities and scalable design systems that translate brand values into compelling digital experiences. My hands-on expertise in tools like Figma and AEM allows me to efficiently develop and implement solutions that prioritize clarity, functionality, and user engagement. I excel at bridging brand and UI, establishing best practices, and collaborating with cross-functional teams to solve complex design challenges and deliver a seamless brand experience.
T-Mobile / T-Studios
Senior Visual Designer
2024 — 2025
AXON / Axon Studios
Art Directer
2022 — 2023
Culture Partners
Assoc. Creative Director
2021 — 2022
MY RECENT CREATIVE
Journey
My recent experiences have enabled me to develop a distinctive blend of creative leadership and data-driven strategy. Through my work at T-Mobile, Axon, and Culture Partners, I have learned to not only deliver impactful visual designs but also to champion streamlined workflows, mentor team members, and drive meas-urable business results. My journey has equipped me with the skills to lead creative teams with purpose and to translate complex brand goals into tangible, high-performing digital experiences.
BY THE NUMBERS
Results
My love for digital creative is rooted in its power to connect with people and deliver real, measurable value. Having a versatile background has also taught me that true creative leadership isn't just about beautiful visuals; it's about the ability to adapt and pivot, trans-forming challenges into opportunities for growth. My work consistently shows a focus on outcomes that matter, whether it's enhancing the customer experience or streamlining the creative process.
The data points on the right are a direct reflection of this approach—a journey of turning creative strategy into tangible results.
T-Mobile (2024)
Black Friday Traffic Growth:
+85%
T-Mobile (2024)
Cyber Monday Traffic Growth:
+48%
Culture Partners (2022)
Ad Clicks Growth:
+68%
Culture Partners (2022)
Marketing Impressions Growth:
+119%
Culture Partners (2022)
Newsletter Subscriber Growth:
+115%
In my own words
why me
Being a “fully remote creative” puts you in a unique category of creatives. It’s NOT for everyone. I’ve spent years overcoming the challenges of being remote and the nreminded time and time again of the importance and appreciation of communication.
I’ve learned through these experiences that visual systems should be embraced as a truly strategic business asset. It’s not just about aesthetics — It’s about fostering a connection, building trust, and consistently solving complex challenges with meaningful and rational design choices.
I feel the most confident and do my best work in ego-free environments, with colleagues that balance passion for the work with collaboration. I genuinely love working with diverse teams to ensure a brand’s vision is executed with purpose and consistency.
August 2025
Phoebe Cutter
Sr. Creative Manager, T-Mobile
Samantha brings a rare calm confidence and a strategic eye to fast-paced, high-stakes projects. She excels in collaborating with cross-functional teams, consistently presents her work with clarity and thoughtful justification, and genuinely enjoys mentoring other designers with care and expertise. Her deep digital design chops, keen eye for strategy, and truly collaborative mindset make her an perfect fit for a brand/systems focused role. She truly embodies the kind of creative leader who can drive impactful brand moments and inspire a team.
